Good Morning (Again) America
Challenge: To Gain Attention For A High End Line Of Aquariums.
Solution: Work With Nationally Known Veterinarian Dr. Marty Becker To Have Our Client’s Products Place Multiple Times On Good Morning America Pet Gift Segments.
Rolf C. Hagen is the largest maker of pet products in the world, owner of such widely recognized brands as Habitrail, DogIt and CatIt. A longtime client of Fucini Productions, the company turned to us when it wanted to generate attention for a new high end line of aquariums.
In addition to getting placements in magazines and home sections of newspapers, we worked closely with one of our closest media contacts, Dr. Marty Becker, the regular veterinarian on Good Morning America.
We demonstrated to Dr. Becker that the high end aquariums would make an attractive backdrop and talking point for his holiday pet gift segment. This resulted in multiple repeated placements for our client on the GMA set and an increase in awareness that would have been hard to duplicate with advertising.