Connecting Kids To Warner Bros.
Challenge: From Madonna to Garth Brooks Our Client Had An Unbeatable Reputation For Popular Music Folios, But Its Strong Educational Material Wasn’t Getting The Attention It Deserved.
Solution: Fucini Productions Implemented A Program To Get Stories On Warner Bros. Publications Placed In School Band & Orchestra And Other Leading Publications Serving The Music Ed Field.
A division of Warner Music, Warner Bros. Publications had an extensive library of music folios associated with some of the most popular recording artists of all time. Less known was the fact that the company also had an extensive library of music method books and other publications aimed at school band and orchestras.
Fucini Productions was retained to help the company raise the profile of its library in the music education community. We began by placing articles on noted educators like Dr. Willie L Hill placed in leading journals. We also had appearances by Warner Bros. cartoon characters at trade shows to generate interest among the dealers that sold to school music department, and we contributed to the development of interactive videos aimed at young music students, such as Here Comes A Marching Band.
As a result, Warner Bros. Publications assumed a higher profile in the music education community.